I combine Design Systems, DesignOps and automation to increase output without adding complexity.

I work with marketing and communications teams to organise and improve how they produce campaigns, formats and variants as volume and complexity grow.

Every project starts with a different challenge. Sometimes it's a design system that needs to evolve. Other times, it's a Figma workflow that needs restructuring or a process that's become too manual.

I combine Design Systems, Design Operations and automation to improve both the system and the workflows around it.

• I design modular systems that make reuse easier and maintain consistency.
• I organise workflows, structures and ways of working to reduce friction between creation, review and delivery.
• I automate repetitive tasks, variants and updates to reduce manual work.
• When a project calls for it, I connect Figma with data and other tools to automate content and manage large volumes of materials.
• I work with teams on documentation, implementation and adoption so their systems can be maintained and evolve internally.

For more than two years, I worked with the design team to transform its campaign production model in an environment with high volumes of campaigns, formats and variations.

The project grew from creating a modular Figma foundation into a broader production system, progressively incorporating automation, new ways of working, documentation and team adoption.

• Created a shared architecture for components, variables, styles, themes and Design Tokens.
• Developed reusable templates for recurring campaigns and formats.
• Connected Figma to data sources to automate content and updates.
• Automated production tasks and workflows to reduce manual work.
• Created documentation, trained the team and supported the system's ongoing development.

Designed and produced digital campaigns for major brands, working with large volumes of assets, formats and variations in demanding production environments.

This experience gave me a deeper understanding of a challenge I now tackle through systems: how to scale creative production while maintaining speed and consistency.

• Designed and produced campaigns across multiple channels, formats and platforms.
• Adapted creative concepts to large volumes of deliverables while maintaining brand consistency.
• Coordinated with account and development teams to meet requirements, timelines and production needs.
• Worked in environments where workflow efficiency and responsiveness were essential to campaign delivery.

Designed and produced digital campaigns focused on lead generation, conversion and performance, working at the intersection of marketing, design and technology.

The technical experience I gained at this stage helped me understand not only how to design an asset, but also how it is implemented, maintained and produced at scale.

• Designed and developed landing pages, email campaigns and digital assets focused on conversion.
• Built front-end experiences using HTML, CSS and JavaScript, alongside WordPress projects.
• Collaborated with marketing and development to optimise performance, implementation and delivery times.
• Produced and adapted campaigns for different clients, formats and commercial needs.

Designed and produced visual communication for digital and corporate campaigns, working closely with marketing on brand, lead generation and communication.

• Designed newsletters, email marketing and communication materials.
• Produced and adapted visual assets for different campaign needs.
• Applied brand identity and visual principles consistently across materials.
• Collaborated with marketing on lead-generation and digital communication initiatives.

Early experience in B2B marketing and digital communication, working on campaigns for real-estate professionals.

• B2B lead-generation and communication campaigns.
• Email marketing and direct communication with clients and users.
• Support for acquisition, activation and retention initiatives.
• Campaign and digital-channel monitoring.